Femilet is a Danish company established in 1923. The staff counts around 100 employees who are characterized by dedication and commitment – approx. 30 employees work at the head office in Ikast and approx. 70 in Femilet’s own concept stores all over Denmark.
In 2010 the French Groupe Chantelle acquired 100% ownership of Femilet, and Femilet is thus part of a large international lingerie group.
Over the years Femilet has developed into a market-oriented company with focus on design, sales and marketing of fashion lingerie, underwear, beachwear and nightwear. All products are designed by Femilet’s design team in Denmark.
The products are sold via Femilet concept stores, shop-in-shops in department stores, and furthermore via the specialist trade. Femilet is broadly represented in Denmark and is further represented in Norway and the Netherlands.
Philosophy and mission
Femilet’s desire is to create lingerie which brings WELLBEING FROM WITHIN.
Functionality and fit are essential issues for Femilet – and likewise for Femilet’s customers. The design team ensures that perfect fit goes hand in hand with good design, and the functionality is thus combined with lace and feminine details – in short, lingerie which makes the woman feel beautiful and at the same time comfortable.
Our target group is the modern, strong and independent woman – a woman with a multi-faceted life. Femilet therefore works with a collection frame aiming at fulfilling the woman’s needs and desires for all occasions.
With cup sizes from A to H and a variety of different bra models our team of well-educated store assistants can assist in finding the bra which ensures the perfect and unique fit for each individual customer. The safe and comfortable environment provided in the stores contributes to a good experience.
Via the Groupe Chantelle ownership Femilet has been given the opportunity to offer Chantelle products. With the combination of the Femilet collection and the Chantelle assortment Femilet has a very attractive selection of feminine lingerie which can satisfy practically any need, from the functional lingerie for everyday use to the elegant and exclusive lingerie for special occasions.